The new M11 by Leica
Leica, a celebrated camera brand was seeking a collective that would help with the launch of a global campaign coined “The New M11” with the purpose of promoting its latest product.
The campaign aimed to showcase the product’s features and capabilities through an immersive concept to appeal to photography enthusiasts, professionals emphasising the versatile nature of the launched camera.
The challenge was to convey the message of two parallel worlds meeting, where two different people converge, to collaborate and share the same product.
Conceptualize a story that would resonate with the audience while promoting the camera’s features. We were able to successfully bridge the gap between different worlds through photography and creativity, ultimately promoting the product’s versatility and its ability to connect people from around the world.
