Give for Good
Lacoste wanted to create a campaign titled “Give for Good” to promote the spirit of giving and generosity during the holy month of Ramadan.
Curate a film that elaborates the simple message – “everyone holds the power to make a positive impact in their own way to the community and beyond”.
Craft a compelling and emotionally engaging video that would resonate with viewers, while also showcasing Lacoste’s brand values of authenticity and inclusivity.
We collaborated with three influencers to share their personal, unique experiences of Ramadan and encourage viewers to give back to their communities. We carefully curated a narrative that seamlessly integrated their stories while also underlining the brand’s commitment to social responsibility. It has been rewarding to have created a tribute to the power of community and the importance of giving back.
