Tag is floating
Tag Heuer launched a yacht event named Tag is Floating to celebrate its sponsorship of the F1 racing event. The event was aimed to create a luxurious and unforgettable experience for its attendees, whilst showcasing Tag Heuer connection with the world of motorsports.
The purpose of this campaign was to showcase the brand commitment to innovation, precision, and performance.
The challenge of this campaign was to shoot and edit a high-quality recap video of the yacht event within 24 hours.
Created a campaign that was a success, as it not only promoted the brand F1 partnership but also reinforced Tag Heuer reputation as a brand that stands for performance, style, and exclusivity. We were also able to feature
opulent yachts, some of the high-net-worth guests, and premium surroundings, delivering a valuable brand film.
