Guerlain Paris
Guerlain collaborated with Oui to create an editorial campaign featuring their new ambassador, Balqees Ahmed Fathi, to promote both their private perfume collection and the announcement of Balqees as their first Emirati regional ambassador. The collaboration was designed to highlight Guerlain’s private perfume collection while introducing Balqees as their new ambassador in a way that resonates with the brand’s luxury and heritage. We created stunning visuals that captured the essence of both the collection and Balqees’ elegant persona.
The campaign successfully combined Guerlain’s timeless elegance with Balqees’ vibrant presence, resulting in an editorial that was both visually captivating and culturally significant. It was widely celebrated, enhancing Guerlain’s brand presence in the region and strengthening their connection with a broader audience through this landmark collaboration.