Engineering Excellence
We were lucky to be a part of a project where two striking brands, Etihad and F1 collaborated on creating a campaign amidst the Formula 1 – 2022.
Coined “Engineering Excellence“, the campaign was mean to shed light on the Engineers at Etihad and F1, and how the legacy of their success and hardwork built-up to the event itself, resulting in a captivating and inspiring story.
Our key task was to create a concept that merged the two entities into one perfect partnership, using old footage from previous years.
Conceptualise a compelling story using only the footage on record from the years before and to craft a narrative that showcased the two brands’ shared values and engineering greatness.
The ability to find creativity within constraints is a hallmark of our approach, and we believe that this is what makes the Engineering Excellence Campaign such a resounding success.