Views to live for
Reposition the Dubai Creek Harbor and re-present it via a new film.
Rather than preach about the functional benefits of Dubai Creek Harbour via facts and figures, we tapped into what our audience actually wanted from where they lived – what mattered to them beyond an attractive price per square foot and a laundry list of facilities. We set out to show them what life at Dubai Creek Harbour meant not just for them, but the people in their families too. And, as we were conscious of our budget, we decided to be a little old-school in terms of equipment – using skateboards instead of dollies, for example.
