DRIVEN by INSPIRATION
The “Driven by Inspiration” campaign was created to showcase the brand’s commitment to creativity and inspiration. The campaign was meant to focus on the objective of showing how artists could use a helmet as a source of inspiration.
The challenge with this campaign was to represent the content community using just a helmet, while also promoting the partnership between Mclaren and Vuse. The team had to come up with a concept that was both creative and compelling, while still aligning with the brand’s values and messaging.
With focusing our efforts on capturing an innovative, fearless spirit, the campaign successfully showcased Vuse’s commitment to empowering individuals to live life fearlessly and boldly.
