Aneeq

Aneeq, a new men’s health platform in the Middle East, required a brand that was both regionally sensitive and distinctive enough to grab attention and create a buzz within the market. OUI created a detailed brand strategy that informed the visual identity, art direction, and branding development, while creating an identifiable tone of voice that speaks to men in a straightforward, no-nonsense approach.

The brand development included full packaging creation, pack design, copywriting, as well as digital asset delivery, website design, and a launch campaign. Shot in Dubai by the OUI team, the new look and feel launches later this year. Stay tuned.